How
Our how, is also our why: It’s not just about motivating people to care for the cause, it‘s also about motivating people to care about themselves.
We start by researching a particular cause or charity. We dive deep and find the emotional core of what the cause is. This core usually lies below the surface, it is intrinsically human and relatable. What do we mean by this? It is not always what you see that reveals the most; there is an idea that gets to the heart of any story. It is usually simpler than you imagine, even though it is often hidden. Our job is to discover this heart and show it to the world.
But how do we show it, how do we get people to share about it and ultimately inspire people to give to it?
1) By creating content and campaigns that doesn’t flutter around the subject(we don’t do founder stories)
2) We get straight to the point(it’s short and engaging),
3) Straight to the the core(it’s always on brand)
4) Show it in a new light(it’s creative, original and shareable)
5) Use emotional storytelling(we make them care)
6) We empower our audience(we inspire them to give)
To put simply, we swiftly and effectively engage audiences, stirring their emotions and empowering them to contribute.
Deep Dive Research
Understand your cause
Know your audience
Analyse Past Campaign
Study success stories
Unique Angle
Identify key messages
Explore different stratagies
Discover the golden idea
Golden Idea
Impactful
Engaging
Sharable
On brand
Campaign Creation
Hero Film
Reels
Photo/print
Tag’s & Copy
Meta-Targeted Social Campaign
Low-budget and targeted direct response marketing
Increase in online donors
Community and audience building
Social Media growth
Brand Building
Online Advocacy
Target celebrities and influencers who care about the cause
Community and audience building
Increased brand awarness
Build Trust
Drive offline and online donations
Organic online to offline traction
With a great campaign patrons and grantmakers attachment to the cause increases
Increase in grant opportunities
Increase in patron opportunites
Increase in partnership opportunies